Daring To Be Different
What has Robert T. Kiyosaki, Donald Trump, Richard Branson, Rich Jerk and Patrick Pretty have in common? In one word - BRANDING!
Robert T. Kiyosaki has just about made “Rich Dad, Poor Dad” a household name all over the world. Do you think he would have achieved the same level of success, was it not for his innovative branding and storytelling skills? I don’t think so.
Donald Trump is probably one of the best known real estate tycoons in the world. Once again, just about everybody has heard of Donald Trump. Is he the best? Wealthiest? No, but he knows how to brand himself using the TRUMP name!
Richard Branson is known for the VIRGIN brand – Virgin Cola, Virgin Active, Virgin Airlines, etc.
This brings me closer to more familiar territory, internet marketing!
Who has not heard of RICH JERK? He has been a bit quiet lately, but I am not aware of any other internet marketer that has managed to stir up so much controversy as Kelly Felix with his RICH JERK brand… Love him or hate him, this guy knows how to brand himself!
Fact of the matter is that internet marketing is a competitive field and it is becoming more and more difficult to stand out from the crowd. There are many good marketers that I have never heard of simply because they have not done enough to differentiate themselves.
How difficult is it to create a brand? How long does it take before you can stand out from the crowd?
Well, this brings me to Patrick Pretty…
It is possible you have never heard of Patrick Pretty, yet! However, what is important is that several well-known internet marketing gurus have taken notice of him… Why? Because he dared to be different.
Perhaps the most fascinating part of the Patrick Pretty story is how quickly he managed to create a unique brand that made himself stand out almost overnight.
The PATRICK PRETTY brand was created by Patrick Hernan in April 2007. That is only 8 months ago. Within a very short period of time he has already managed to leave some deep footprints…
Note: Some of you may say, Patrick Pretty is not a real person, he is the product of someone’s imagination. If you are thinking this, you are obviously right. However, you are missing the point and not seeing the bigger picture. He did something to make himself stand out from the crowd by daring to be different. And, you know what? It worked!
I recently had the opportunity of reviewing Patrick’s latest book (officially released this week), called:
“My Secret Identity – How Daring To Be Different Can Put You On The Internet Marketing Map And Position You For Online Success”
It is an excellent read and I highly recommend it!
I previously mentioned that, by being different, Patrick Pretty has already caught the attention of several internet marketing gurus. Not an easy accomplishment if you remain hidden in the internet marketing crowd…
This is an extract of an email message Willie Crawford sent his list this week:
Yesterday, I read an ebook by Patrick Pretty called, “My Secret Identity: How Daring To Be Different Can Put You On The Internet Marketing Map and Position You For Online Success.”
Patrick is a MASTER at branding and explaining, in easy to understand language, how to stand out in the Internet Marketing Niche. If you just blend in, and are a “me to” marketer, you won’t make it in IM.
That makes Patrick’s ebook essential reading for any serious Internet marketer. Costing less than you’ll probably spend on lunch today, Patrick’s ebook is a no-brainer.
Patric also taught me that you don’t need to use a lot of hype to sell. A good product speaks for itself…
I could not have said it any better…
To pick up your own copy of My Secret Identity, simply click on the following link – My Secret Identity.
To YOUR online marketing success!
Francois du Toit
Your Host Francois du Toit
December 18th, 2007 at 3:13 pm
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