Online Marketing From Home

This is my first post on Online Marketing From Home and I thought it would be the right opportunity to inform you why I have created this blog.

Online Marketing From Home has been launched to meet the following objectives:

1. To overcome email deliverability problems

Email deliverability has become a major problem in recent years. It is expected that in the months and years to follow it will become more and more difficult to get past spam filters.

Sadly, it is a case of everyone paying the price thanks to some trolls that believe you have to spam people to get attention. We all hate spam! The problem is that it is getting more difficult to get emails delivered to people that have genuinely requested the information.

I use Aweber as my autoresponder (great company) and recently wanted to send a message to my list informing them of a great product I just reviewed. I felt it could really benefit them. I simply could not get my “spam score” to an acceptable level…

P.S. A high spam score means chances are good your message will not be delivered and will get blocked as spam.  

Eventually I contacted Aweber and asked them to review my message as I simply could not figure out what was causing my spam score to be so high. According to Aweber there was a single digit culprit, a $ sign I included in my headline. They indicated that this was enough for many ISP’s to block my message as spam!

You have probably noticed how many words such as “money” are spelt “m.oney”, “m*o*n*e*y” or something similar just to get past spam filters. Well, I really dislike having to sound like a moron because I am just trying to get a simple email delivered!

Solution? Yes, you guessed it… Blogging. I can say all I want and say it the way I want to without worrying that my message will be blocked! I simply need to notify all interested parties that I have a new message on my blog and that’s it. Great!

2. A great way to communicate and interact with members

One of the things that has always irritated me from email marketing is the lack of interaction with members. In many ways, it is like a big black hole! You send an email, not even sure it has been received and rarely get any feedback.I would like Online Marketing From Home to be different.

I love hearing from people on my list or anybody for that matter. If you like a blog post, say it! If you want to add something or make a constructive comment, do it!

I am not positioning myself as this great guru that knows it all. I think even the most experienced marketers learn new stuff all the time and it is important to be open-minded.

I look forward to learning from the insights of other people, regardless of their experience level or how much money they are making. If you have something interesting to share, please feel free to do so.

3. Can review previous posts

I  have new members joining my lists on a daily basis and many people will only stumble upon this site for the first time many months or years from now.

I have always had a policy of not regurgitating content. I know most people would quickly unsubscribe from my lists if I start sending them the same emails all over again once every couple of months!

The downside is that many new subscribers will miss out on some really helpful content… Well, I hope to solve this problem with Online Marketing From Home since all posts will be archived and can be referred to at any time in the future.

It goes without saying that the success of a blog depends on quality posts. Without quality posts nobody will visit Online Marketing From Home and this blog will turn into a monologue. Lol, I am too young to start talking to myself. Well, there you have it.

Thanks for reading and wishing you all the very best!

Francois du Toit

This entry was posted on Thursday, November 8th, 2007 at 4:51 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.