Thanks for clarifying/educating. I really appreciate it.

Junaid

Thanks for posting!

Okay, regarding 100% commissions… There are mainly two reasons:
1. List Building
2. Relationship Building

Let me clarify the second reason - If your product is high quality and converts well (earning the “experienced marketer” some serious cash), he or she will be more inclined to promote your future products, even if they are more expensive and you offer a lower commission rate.

It’s not easy to do a 50/50 split when you are not “known” and have not established your credibility and built relationships.

All the best,
Francois du Toit

Very informative post. I would have made several of those mistakes in the near future! :p

One quick question: Is the primary benefit of giving an experienced marketer 100% ‘commission’ the fact that you will grow your own list of *customers* as opposed to just plain *readers* (but that as well)?

Also, how would a 50/50 split of the whole venture be received? I’m thinking that it would mean potential longer term profits for the pursued marketer, while both parties grow their list of buyers simultaneously (since its essentially co-authorship, I’m assuming that would be OK?).

Thanks,
Junaid

PS. Geniet die naweek…

I was pointed to your blog through Mieke’s blog. I’ve been following
her for a couple of years now. Very impressed with her work and sites.

I agree, a very informative post, and one that I feel more potential
JV marketers would do best to heed.

As for the short report idea from Mieke, I have begun writing a few of
those and we will see how they shake out.

Best regards,
Paul

Nice hearing from you again!

Fully agree that the product itself is very important. In fact, there are some good arguments that the product is the most important factor…

However, many marketers (myself included) often don’t even get to have a look at the product because the original email simply did not grab the attention.

I believe in the AIDA concept of Attention > Interest > Desire > Action.

You have to grab the attention of possible JV partners and affiliates.

You may have followed through on the last email you received although it wasn’t very persuasive. Chances are most other marketers and potential partners would just have deleted it…

All the best,
Francois du Toit

It’s kind of funny that the last JV I did, the email
I got wasn’t very persuasive, but I followed through
anyway because his product was in line with what
my readers KNOW I’m good at.

So the product itself is the crucial factor in choosing
my JV partners, in my case.

Many thanks for commenting!

Lol, maybe a short report is not a bad idea… I actually had to cut the post short because it was simply getting too long and many people do not take the time to read long blog posts.

I really trust that many marketers will find the info useful.

BTW, thanks for posting a link on your own blog to this post!

All the best,
Francois du Toit